Client: Live Wildly
Role: Creative Director, Strategy + Research
Role: Creative Director, Strategy + Research
Live Wildly / Research + Art Direction
Live Wildly has already created broad awareness of the brand and the overall mission of connecting people to wild Florida. But what is Live Wildly asking people to do, after they connect with the brand? This project involved deep persona research paired with strategic art direction to help turn fans of Live Wildly into advocates.
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