Client: Campaign for Tobacco Free Kids
Agency: Avoq
Role: Associate Creative Director
Agency: Avoq
Role: Associate Creative Director
On this day of action, youth advocates and their communities come together to stand up to Big Tobacco, expose the tricks this industry uses to lure kids into addiction, and call for change. We created a theme and full programming that positioned the event like a comedy roast, roasting Big Tobacco. Watch the full program at the link under the intro.